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The Retail Game-Changer
by Susan Carey
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Edge computing has emerged as a game-changing technology for retail businesses, offering a multitude of benefits that can significantly increase productivity. By bringing data processing closer to the edge of the network, edge computing enables real-time analytics, faster decision-making, and enhanced operational efficiency.

Real-time Inventory Management: One of the biggest challenges for retail businesses is maintaining an accurate inventory level. Edge computing allows retailers to collect real-time data from IoT devices, such as RFID tags or shelf sensors, that monitor stock levels. This data can be processed locally at the edge, enabling retailers to have up-to-the-minute visibility into inventory and make faster decisions regarding replenishment, reducing the risk of stockouts or overstocking.

Improved Customer Experience: Edge computing enables retailers to offer personalized and context-aware experiences to customers. By processing and analyzing data from various sources, including beacons, surveillance cameras, and mobile devices, retailers can identify customer preferences, behavior patterns, and demographics in real-time. This business intelligence can be used to tailor promotions, recommendations, and offers, enhancing the customer experience and ultimately, driving sales.

Smart Checkout and Payment Systems: Traditional checkout processes can be time-consuming and often lead to long queues, frustrating both customers and staff. Edge computing can facilitate smart checkout systems that analyze purchase data in real-time at the point of sale. Advanced algorithms can quickly verify and process transactions, reducing waiting times and enhancing the overall shopping experience. Additionally, edge computing can enable secure and seamless mobile payment options, further expediting the checkout process.

Video Analytics and Loss Prevention: Retailers can utilize edge computing to process and analyze video data captured by security cameras. By deploying machine learning algorithms at the edge, retailers can detect suspicious behavior, identify theft or vandalism incidents, and respond proactively. Video analytics can also be employed to monitor store layouts, optimize shelf placement, and improve store navigation, leading to more efficient store operations and better customer flow.

Smart Supply Chain Management: Edge computing can revolutionize supply chain management in retail by enabling real-time tracking and monitoring of goods. Sensors integrated into products or packaging can collect data about location, temperature, humidity, and other environmental conditions. This data can be instantly processed at the edge, providing immediate insights into the status of shipments, detecting potential issues, and optimizing logistics, leading to more efficient supply chain operations and reduced costs.

Enhanced Store Operations: Edge computing facilitates the automation and optimization of various store operations. By connecting and processing data from IoT devices, such as smart shelves, smart pricing labels, or energy management systems, retailers can monitor and control store conditions, automate inventory replenishment processes, and manage energy consumption more efficiently. This automation can free up staff time, reduce human errors, and improve overall operational efficiency.

Recently, ROCTEL launched ROCSOLID Retail 2.0 an end-to-end service encompassing connectivity, security and monitoring so retail businesses can leverage their network to boost productivity.

This AI-ready, multi-connection, carrier-neutral service integrates CyberDefence, smart cameras, and advanced sensor technologies, offering enhanced business intelligence as a subscription service—all Cisco Meraki enabled end to end.

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Minister Dara Calleary opening The Inaugural ROCTEL Business Breakfast

Dara Calleary Minister of State in the Department of Enterprise, Trade and Employment, remarked, "20 years ago people thought the phone was a gimmick. I had a conversation with a world expert in AI and he said 'It's a bit like when cars came out, horses said ah this is a fad, it'll go away and they'll still need four legs.' We still need horses, but not the way we did. Like so, we have to get business, particularly retail, to engage in this change."

In conclusion, by leveraging real-time data processing, advanced analytics, and automation at the edge of the network, retailers can improve inventory management, enhance the customer experience, streamline operations, and optimize supply chain management. As the retail landscape continues to evolve, embracing edge computing is crucial for retailers aiming to drive efficiency, profitability, and success in the digital age. You’ve tried the rest. It’s time to call ROCTEL - ROCSOLID Retailers WIN.

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